How to Find Chinese Creators Who Already Take Brand Deals (Douyin Xingtu)
The hardest part of creator outreach in the Chinese market is not writing the message — it is finding creators who actually take brand deals and whose reach is real. Douyin’s Xingtu marketplace solves the first half by design, and the data attached to each listing solves much of the second. Here is why it is the right starting point for brand-ready Chinese creators.
What Xingtu is
Xingtu (星图) is Douyin’s official creator-marketing marketplace — where creators register to accept paid brand collaborations. The key implication: a creator on Xingtu has already opted in to commercial work. You are not cold-guessing whether they take deals; that question is answered before you start. For an overseas brand, that removes the single biggest source of wasted outreach.
Why it beats a plain keyword search
A raw Douyin search returns everyone — creators who never work with brands, dormant accounts, and mega-profiles that only loosely match your topic. Xingtu returns creators on the commercial marketplace, each carrying structured signals you would otherwise have to reconstruct by hand.
The signals attached to each listing
- Follower count and a 30-day interaction rate — the interaction rate is a strong anti-wash signal, because genuine engagement is far harder to fake than a follower number. A high-follower / low-interaction listing is the same red flag it is anywhere.
- E-commerce capability — whether the creator runs product links, which matters if you need conversion, not just awareness.
- Content-theme labels — what the creator actually posts about, so you can match topic to product (AI tools, beauty, home, education, and so on).
- Price bands — indicative pricing for different video lengths, so you can filter to your budget before outreach.
How to use it
Filter first by topic fit and follower tier, then read the interaction rate to drop high-follower / low-engagement listings, then check e-commerce capability if you need conversion. What remains is a shortlist of Chinese creators who are brand-ready, topically relevant, and demonstrably engaged — before you send a single message.
mg.land pulls Chinese-creator discovery from Xingtu for exactly this reason: the results are commercial creators with real engagement signals, not a raw feed. It normalizes the listings alongside creators from X, YouTube, TikTok, Instagram and Xiaohongshu, scores topical fit for your vertical, and can draft outreach in Chinese — free, no login. You get a brand-ready, engagement-screened shortlist; you bring the judgment on who fits.